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Real Estate marketing from above
Real Estate marketing from aboveDrones for the perfect staging of your property

Due to their mobility in the air and pin-sharp resolution, drones can be used in a wide variety of situations and are playing an increasingly important role, particularly in the real estate industry. To stand out from the mass of real estate offers, for example, the demand for high-resolution images of residential properties is increasing both from inside and outside. For the latter, aerial drone imagery offers the simplest and most effective solution.

UAV technology not only allows the object to be flown and filmed from above, but also to highlight important infrastructure connections such as subway stations or other surrounding locations that are of vital importance for the property depicted. Thus, for example, the buyer gets a better overview of the location of the property without having been on site before. To achieve the highest possible resolution, the following tips should be observed.

Planning for a perfect representation

Regardless of the industry, drone flights must always be thoroughly planned in advance. An important factor is the choice of the date of the flight. The weather and time of day should be taken into account to create optimal lighting conditions. For the best possible result, the golden hour with blue sky just after sunrise or just before sunset with soft light and rich colors is optimal.

A white house from with large estate from the air

Another point that needs to be planned is the drone's route and the desired perspective of the images. The drone flight itself varies depending on the surrounding objects such as cranes and the desired perspective of the photos. Depending on the position of the sun the shadows are different and have to be taken into account. In order to avoid shadows in the images, the best time to take pictures is at noon, when the sun is at its highest.

Professional recordings made very easy

To achieve a successful result, the camera settings must be adapted to the lighting conditions. To prevent overexposure, a histogram should be used to give an indication of the color distribution and to estimate the exposure. This function is automatically available with specific apps such as DJI Go.

A histogram consists of a vertical Y-axis and a horizontal X-axis. The brightness of the image areas is indicated by the deflection and position of the diagram. The further to the left the histogram is, the darker the image is, and the more underexposed it is. The same conspicuousness on the right side applies to brighter, i.e. overexposed images. Constantly changing light conditions such as sunlight and the shifting of clouds pose considerable challenges for the drone pilot to take a perfect picture. Functions like AEB or ND filter are helpful settings of the drone to minimize these problems. Auto-Exposure-Bracketing (AEB) takes several shots with different exposures to be able to select the best possible shot afterwards.

A man holding a camera on which a histogram is displayed

Thanks to the ND filter (Natural Density Filter), which acts like sunglasses, the sun no longer dazzles in the images. This function is very useful because for successful pictures drone flights should be performed in the sunshine. For videos, you can differentiate between automatic and manual focus of the drone. The hybrid autofocus combines phase comparison and edge contrast measurement, so that up to 40% faster focusing is possible. Manual focus requires more time and skill but gives a better result. For the perfect result with manual focus, a professional drone pilot is required, otherwise different levels of focusing will be achieved.

The different flight modes of the drone, which trigger an automated flight, deliver impressive images of real estate. However, it should not be forgotten that only the same flight manoeuvres can be boring and a mixture of the presentation of the real estate from different perspectives is more varied. One function that makes the shots look very professional is the QuickShot function. There are different variants of how the flight is executed automatically. With the Rocket setting, the drone flies vertically upwards like a rocket launch, filming the object with the surrounding property. The QuickShot circling circles the desired object with always the same height, whereas with the Helix the height increases continuously while circling.


From RAW material to video ready for a real estate film

The process is used to edit the images of the drone flights saved in RAW format, which are adapted to the customer's wishes and ultimately allow a clear presentation of the property. Post-production allows, for example, virtual pins to be integrated into 360° panorama shots to highlight important objects from the surroundings. During the stitching process, it is important to string together all the individual shots for a 360° spherical panorama in such a way that no errors in the transitions from image to image are visible.

For videos, the properties can be shown from different perspectives and heights to illustrate the size of the object in relation to surrounding buildings. If desired, videos can be accompanied by music, whereby the rhythm of the song must be coordinated with the image. Well-known companies like Versicherungskammer Bayern or Allianz Global Corporate & Specialty (AGCS) but also local real estate agents like Wüstenrot Immobilien book our drone service. Due to their satisfaction with our supplied picture and video material we can count them among our customers.

Real Estate marketing from above